Developing Business Strategies

Developing Business Strategies

โดย : David A. Aaker
สำนักพิมพ์ : Wiley ,4th ed.
ปีที่พิมพ์ : 1995
จำนวนหน้า : 377

[มีในห้องสมุด]

Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. Specifically, this book will show you how to: 
>Analyze a dynamic external environment to detect changes, trends, threats, opportunities, and uncertainties 
>Understand and develop sustainable competitive advantages—the key to long-term success 
>Make strategic investment decisions that focus resources on strengths and opportunities—not on areas of little business potential 
>Generate creative strategic options that can capture emerging trends and convert a struggling business into a thriving one 
>Apply the latest concepts and methods in strategy, and access empirical research for use in developing the most effective strategies 
>Develop a formal planning system and implement a strategy—a set of standard, easily adaptable planning forms are included 
>Achieve success by matching your strategy to your organization's structure, systems, people, and culture
While retaining all the qualities that made the first three editions so successful, this Fourth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re-engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul."
If you are a business owner, manager, or planning executive, Developing Business Strategies is the book that will help you see your organization in a new light and show you how to create the dynamic strategies that lead to success.




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