The Innovator's Guide to Growth

The Innovator's Guide to Growth

โดย : Scott D. Anthony,Mark W. Johnson,Joseph V. Sinfield,Elizabeth J. Altman
สำนักพิมพ์ : Harvard Business Review Press ,1st ed.
ปีที่พิมพ์ : 2008
จำนวนหน้า : 320

[มีในห้องสมุด]

More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In "The Innovator's Guide to Growth", Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.




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