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MICE Review Issue 4/2018 - Data Analytic

By
Thailand Convention & Exhibition Bureau
Published
Thailand Convention & Exhibition Bureau
Year Published
2018
Number Of Page
32
Format
Magazine

      Today, we are flooded with a massive amount of data. The waves of information are flowing fast unceasingly. As the giant company IBM had projected, over 2,500 million gigabytes of data in 2012 were generated daily, and the idea has led to interesting and awe-inspiring thoughts.
      With such overloaded data, the winners in the business game and MICE industry are those who can best utilize data which allows them to anticipate needs and trends, especially statistical data which greatly assists companies in determining right strategies for their business.

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